Thrive Farmers is a coffee and tea supplier, known for creating its innovative revenue-sharing model, Farmer-Direct, to establish true partnerships between customers and farmers. As the official coffee partner of Chick-fil-A and tea supplier for Delta Air Lines, Thrive supports farmers and their communities across the globe who source its specialty-grade coffees and loose-leaf teas. SSG has worked alongside the Thrive Farmers brand since 2013, supporting public relations efforts as well as owned media strategy, go-to-market product and partnership launches, and launching its first brick-and-mortar concept through social media.