See.Spark.Go partnered with iconic American dining destination, Shoney’s Restaurants, in February 2026 to revive their social presence, tap into the nostalgia of the +80 year-old brand, and tell the Shoney’s story for a new generation. SSG quickly developed a series of campaigns to launch a new offsite dining offering, promote holiday Feasts and limited-time menu items, in addition to engaging the community on social in a new way through a bespoke proactive and reactive engagement strategy.
In our first month of partnership, we executed a comprehensive social media refresh centered on brand storytelling, nostalgia, and real-time community engagement. We developed and launched multiple campaign initiatives—from offsite dining promotions to seasonal menu highlights—while simultaneously building a dynamic engagement strategy designed to spark meaningful conversations with Shoney’s loyal fanbase and introduce the brand to new audiences. Most notably, our team capitalized on a serendipitous trending moment involving the brand, creating viral content that resonated across platforms.