East Lake Foundation is the community quarterback and central hub of a truly groundbreaking initiative in Atlanta. The innovative place-based community development that has taken place in this neighborhood birthed a nonprofit to multiply its model across the country. Its cradle to college and career continuum provides holistic support that creates a place where families and individuals thrive.
In East Lake Foundation’s 30th year, See.Spark.Go has partnered with the Foundation to honor the legacies, voices and stories of those who paved a way for this mixed-income community to flourish. We developed the year’s theme, messaging and playbook; have garnered press coverage, captured and produced 30 individual stories from the 30 years of transformation, and created social media content to engage the community and drive awareness of the organization’s history and mission.