Bruxie is a fast-casual restaurant franchise that originated in California and is known for its chef-driven concept offering bold flavors, fresh ingredients and unique chicken and waffle creations. Since June 2023, See.Spark.Go has managed Bruxie’s Instagram, Facebook and TikTok, paving the way for a growing coast-to-coast footprint. Our team develops and manages the strategy, creates trending vertical video content, handles community management and proactive engagement, and leverages influencer content and partnerships.
See.Spark.Go developed an integrated social media strategy across Instagram, Facebook, and TikTok that connects digital content directly to in-store results. The team manages content creation, community engagement, and influencer partnerships while leveraging trendspotting to develop shareable vertical video content. This approach is strategically aligned with in-store promotions, grand openings, and limited-time offerings to drive foot traffic. SSG also provides customer service support and public relations at national and local levels. In the first six months of partnership, this strategy delivered: 37.8K audience growth (309K total followers), 1 million engagements (+21% from previous period), and 8 million video views.