Since 2017, See.Spark.Go has been the PR agency of record for Breakout Games, a national escape room brand with more than 30 locations across the country. Our team has leveraged local and national media, as well as influencers, to generate targeted coverage and brand awareness in Breakout Games markets. In addition to sharing brand news, supporting store openings, announcing new escape room concepts and partnerships with brands like Mattel, and positioning Breakout as a thought-leader in the industry, See.Spark.Go supported a national, two-year “Treasure Hunt” campaign that received nearly 500 local placements.
See.Spark.Go developed a comprehensive PR strategy combining strategic media relations, influencer engagement, video production, and on-site event support to establish Breakout Games as a national entertainment destination. The cornerstone of this effort was the Treasure Hunt campaign, a nationwide initiative that spanned two years and included 45 experiential events designed to drive awareness, engagement, and foot traffic to individual locations.
Through targeted media outreach, SSG secured over 750 significant media placements across local and national outlets, generating approximately 90 million impressions and an estimated $2.3 million in media value. This integrated approach leveraged press coverage for new escape room concepts and brand partnerships (including Mattel), positioned Breakout as a thought-leader within the entertainment and gaming industry, and supported grand opening activations at new locations. The result was a scalable, results-driven model that maintained consistent brand messaging while driving regional awareness across Breakout Games’ 30+ location network.