Headquartered in Knoxville, Tennessee, AtWork is a nationally recognized staffing franchise with more than 100 locations across the country. As a partner to AtWork, See.Spark.Go supports the brand through traditional public relations efforts. From showcasing award-winning service to elevating local franchise success stories, our team helps AtWork connect talent with meaningful roles and deliver trusted hiring solutions to employers nationwide.
The See.Spark.Go developed a multi-faceted approach combining public relations strategy, strategic media relations, press release development, and targeted grand opening PR support, while coordinating with local chambers and industry outlets. This community-level strategy drives awareness for new location launches while elevating franchise success stories that demonstrate AtWork’s impact in connecting talent with meaningful roles. The results demonstrate the effectiveness of this localized, relationship-driven approach: 95 media placements in the past year alone, an estimated reach of 174 million people, and $1.6 million in earned media value. Since the partnership began, AtWork has secured over 190 total media placements across trade and local outlets, establishing the brand as a trusted hiring authority at both community and national levels.