THOR Industries

focus:

Content & Creative

model:

timeline:

2015-2025

Inspiring a love for the outdoors with the largest RV manufacturer in the world

THOR Industries was founded in 1980 with the purchase of Airstream, an already iconic brand. Since going public in 1984, THOR has grown both organically and through strategic acquisitions in both recreational vehicles (RVs) and buses. Today, THOR Industries is the sole owner of operating subsidiaries that represent some of the world’s largest RV manufacturers. See.Spark.Go creates and curates lifestyle, story-first content and engages with THOR’s community of adventurers across Facebook, Instagram, YouTube, Pinterest and LinkedIn. A high emphasis on testing and hands-on community engagement drives our strategy.

220K Followers, 432 Million Impressions: SSG's 9-Year Impact on THOR's Social Community

Since hiring See.Spark.Go in 2015, THOR’s social community has grown to more than 220k followers, with its channels generating more than 432 million impressions, more than 10 million engagements and more than 4 million link clicks in that time period. We continue to grow and engage its audience of current and potential RVers and encourage them to Go Anywhere, Stay Everywhere with THOR’s family of brands. In addition to curating a winning social strategy through owned and user-generated content, See.Spark.Go keeps a pulse on brand sentiment and industry conversation through social media listening and quarterly brand social sentiment audits.

Performance Highlights

						
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									Audience across five social media channels in FY23

						
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									engagements (95% increase from previous year) and 47.6M video views in FY23

						
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									link clicks in FY23 (96% increase YOY delivered on a core objective)