Columbia Sports

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Drawing in outdoor enthusiasts to new locations for the sports, outdoor and camping retailer.

See.Spark.Go managed Columbia’s paid social media ads, programmatic advertising to elevate local retail store awareness in key markets and to drive in store foot traffic, as well as influencer management and PR for local store openings. SSG grew Columbia’s online presence year after year, supporting Columbia’s key markets throughout the country by aligning with annual promotions, events, sales, grand openings and unique offerings.

Consistent Growth Across Markets: Year-Over-Year Social Strategy Drives Columbia's Retail Momentum

SSG grew Columbia’s online presence year after year, supporting Columbia’s key markets throughout the country by aligning with annual promotions, events, sales, grand openings and unique offerings.

Performance Highlights

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Impressions from 13 local placements
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Engagements from 8 influencers
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Average cost per GO event RSVP
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