Classic City Collective aims to be the nation’s foremost supporter-funded NIL facilitation platform to position Georgia Athletics and athletes from all 21 sports for sustained success. See.Spark.Go has worked with CCC since its inception in March 2022, overseeing the website development, launching the social media channels, and also leading multiple video shoots to capture content with partners and athletes. In the collective’s first year, we’ve grown the social media audience to over 6,800 followers and garnered over 2.7 million engagements across social channels.
See.Spark.Go developed a comprehensive digital strategy to launch Classic City Collective’s 21 Club, a fan-supported NIL fund designed to assist UGA athletes. The strategy included website development, multi-platform social media management, strategic content creation, and video production to build awareness and engagement.
Through coordinated community engagement and consistent content creation across social channels, SSG rapidly grew the 21 Club’s digital presence to over 6,800 followers while generating 2.7 million engagements in the first year. This fan-powered approach successfully translated online engagement into real impact—the platform raised $140K to assist UGA families affected by a car crash, demonstrating how strategic social media can drive both audience growth and meaningful community outcomes.