Athens Church, a cornerstone of faith-based community engagement in the Classic City, celebrated two decades of life-changing ministry in the Greater Athens community in January 2025. To commemorate this significant milestone, See.Spark.Go partnered with Athens Church’s marketing and communications team to develop a comprehensive 20th Anniversary graphic identity system. This custom brand extension was designed to unify messaging and visual consistency across all promotional channels, from digital platforms to print materials, ensuring a cohesive celebration experience for the community.
See.Spark.Go created a custom logo and brand mark that served as a temporary extension of the Athens Church brand identity, supported by a complete suite of promotional assets including animated digital graphics, social media assets, signage, and web banners. The deliverables included a comprehensive style guide and key messaging framework to ensure consistency across channels. These assets were deployed across digital and print mediums, culminating in a city-wide arena celebration at Akins Ford Arena featuring the branded identity system, an event landing page, and integrated podcast content.