EveryCampus is the largest coalition of campus ministries in the United States with over 119 partner organizations, spearheaded by InterVarsity Christian Fellowship and Cru in 2017. They aim to collect campus ministry presence data to help mobilize prayer and gospel communities on every college campus in the US. Since 2019, See.Spark.Go has worked to generate new partnerships, build digital audiences, and facilitate prayer walks on every campus. Each year, our teams collaborate to shape the EveryCampus data, prayer, and partnership story.
See.Spark.Go executed a comprehensive digital strategy designed to expand EveryCampus partnerships and mobilize prayer walks across college campuses nationwide. The strategy included social content development, targeted email campaigns, strategic digital advertising, video production, and event support—all coordinated through a strategic media playbook.
Paid social campaigns proved particularly effective, generating 98 partner interest forms while reaching 2 million impressions and driving 316,000 engagements across platforms. These digital efforts resulted in 13,000 website clicks, successfully converting interest into new partnerships. This integrated approach grew EveryCampus to 119 partner organizations, positioning the coalition as a unified force in mobilizing prayer and gospel communities on campuses across the country.