The TOUR Championship is the culmination of the PGA TOUR season and the FedExCup Playoffs where the TOUR’s top 30 players compete at historic East Lake Golf Club in Atlanta each year. In 2022, See.Spark.Go was tapped by the PGA TOUR to generate awareness for the tournament locally, while engaging more diverse audiences to attend. Our team coordinates and facilitates all local media opportunities, Media Day planning, campaign development, awards and speaking engagements for leadership and on-site event support at the TOUR Championship.
See.Spark.Go coordinated all strategic media relations, campaign development, event planning, and on-site support for the TOUR Championship, with a focus on elevating the tournament’s profile locally and engaging diverse audiences. The team secured high-profile coverage, including the Executive Director’s feature in Atlanta Business Chronicle’s prestigious “40 Under 40” list, while developing the Atlanta Magazine x TOUR Championship Cocktail Contest to drive engagement and attendance.
Through comprehensive media relations and strategic campaign execution, SSG generated 400+ media placements since 2022, with 93% qualifying as feature coverage rather than standard mentions. This integrated approach successfully positioned the TOUR Championship as a must-attend Atlanta event, resulting in sold-out tournaments in both 2022 and 2023—demonstrating how strategic storytelling and media coordination can drive both awareness and real-world results.
TOUR Championship Executive Director