All Pro Dad

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timeline:
2014-Present
  • overview

Amplifying a Mission: PR Strategy for Strengthening Families

All Pro Dad is the fatherhood program of Family First, a national nonprofit organization based in Tampa, Florida. Founded by Mark Merrill and former Tampa Bay Buccaneers and Indianapolis Colts head coach Tony Dungy, the organization seeks to help every father become more engaged in the lives of their children. Serving families and fathers for more than 20 years, All Pro Dad provides resources, training and events to help fathers as they raise their children for a healthy and hopeful future. See.Spark.Go supports All Pro Dad through traditional public relations to increase awareness of its mission to help fathers strengthen relationships within their families by generating local coverage for the All Pro Dad Experience events.

  • strategy

Results That Matter: Meeting Goals and Building Momentum

Since hiring See.Spark.Go in 2014, All Pro Dad has met or exceeded government partner awareness and lead generation goals for foster care and adoption, and has seen strong attendance at its annual All Pro Dad Experience events across the U.S. In the last year, we secured 22% more pieces of coverage, reaching an estimated audience of over 283M people.

  • results

Performance Highlights

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“The team at See.Spark.Go makes us feel like we are its most important client. Team members across all levels of the organization focus on building a long-term relationship with us while ensuring our goals are met. We are thankful for the partnership we have at See.Spark.Go, from the insights provided, team members that are second-to-none, and a leadership team on whom a client can depend.”

Mark Merrill

All Pro Dad Founder and President