Carrabba’s Italian Grill was founded in Houston, Texas, by Johnny Carrabba and Damien Mandola as a testament to their family’s Sicilian roots and cherished recipes from generations past. Acquired by global restaurant company Bloomin’ Brands in 2021, Carrabba’s has grown to over 200 stores worldwide, while staying true to their roots of fresh ingredients, homestyle cooking and a welcoming atmosphere. See.Spark.Go partnered with Carrabba’s to manage its social media strategy across Instagram, TikTok, LinkedIn, and Facebook, ushering in a new era of bold, on-trend content to reach the future of Carrabba’s patronage while continuing to nurture the beloved relationships of long time Carrabba’s fans.
In the first year of partnership, See.Spark.Go executed a comprehensive social media strategy designed to amplify Carrabba’s authentic brand voice across Instagram, TikTok, LinkedIn, and Facebook. The team developed a multi-platform content strategy aligned with brand values and audience growth goals, creating bold, on-trend video and visual content optimized for each platform.
A major highlight was coordinating Carrabba’s first-ever influencer dinner event, capturing content that reached viral status while simultaneously building community relationships through real-time engagement and proactive management. This integrated approach—combining strategic content creation, influencer partnership coordination, and community engagement—drove measurable growth across all social channels and positioned Carrabba’s as an authentic, engaging brand in the competitive restaurant space.
Head of Marketing, Carrabba's Italian Grill